About Water Direct
We work to help businesses stay efficient, compliant, and resilient in the face of water challenges by minsiming supply disruptions and safeguarding operational continuity.
Our Evolution to Industry-Leading Water Resilience Partner
Ensuring Reliable Alternative Supply
At Water Direct, our purpose is clear: to ensure every home and business has access to clean water, no matter what. This is guided by our belief that we must build resilience to protect supply. Our mission is to build the UK’s alternative water network – bringing together the services needed to keep water flowing through every household and business, and ready to step in when primary supplies fail.
We pride ourselves on taking a proactive, partnership-led approach, working closely with customers, other service providers and partners to deliver tailored, reliable solutions and exceptional value.
Building the Alternative Water Network
Our Mission
We’re dedicated to transforming the UK’s resilience in alternative water supply. When the unexpected happens and usual water supplies are impacted, we’re here to ensure no one is left without essential water. We are changing the service delivery model to minimise impact, and accelerate our ability to respond. By adopting new technologies and leveraging more partnerships across the industry we are better equipped to meet the needs of our customers – whatever they may be.
With 27+ years in the industry, we’re committed to sharing our expertise empowering businesses and utilities to strengthen their own resilience. By empowering businesses and utilities with knowledge and solutions, we’re helping build a more prepared, resilient water network for the future.
Leading in Resilience and Reliability
Since our inception, Water Direct has set new benchmarks in alternative water supply, ensuring uninterrupted access to clean, safe water when and where it’s needed most. By leveraging cutting-edge technology, strategic partnerships, and an expanding national network, we deliver reliable solutions that strengthen resilience across industries, utilities, and communities.
From our specialist tanker fleet to the Nationwide Bottled Water Bank, every element of our infrastructure is designed for rapid response and seamless integration. Whether supporting planned maintenance, emergency incidents, or long-term resilience planning, we provide scalable, high-quality solutions that safeguard operations and public well-being.
At Water Direct, we don’t just deliver water – we deliver certainty, ensuring businesses, utilities, and households can depend on a secure water supply, no matter the challenge.
Our Customer Promise: Water Supply, No Matter What
Whether it’s a small business or a major utility provider, we provide the reassurance that a water supply will be available. Our commitment to customer centricity drives everything we do. By prioritising our customers’ needs, we foster trust and build lasting relationships. Whether it’s through delivering exceptional service, ensuring reliability, providing technical expertise, or offering value for money, our customers know they can count on us. Our pillars of commitment guide this promise:
Scaling Incident Response
We are building a nationwide network and strong partnerships to support providers, businesses, and households across the UK before, during, and after incidents. Our scale and reach mean that every customer has a support system they can rely on.
Transforming Customer Experience
Our mission is to make alternative water supply faster, easier, and more reliable. We work to streamline processes, accelerate service delivery in order to provide a seamless experience for customers when they need it most.
Advancing Standards
As advocates for the highest standards in alternative water supply and incident response, we partner with utilities, trade bodies, and regulators to set and promote standards that protect our customers and communities.
Pioneering Innovation
From deploying advanced solutions in our digitised fleet to network injections to enhancing our service offering on a greater scale, like with the Nationwide Bottled Water Bank, we are constantly innovating to make our services safer, faster, and easier for our customers.
What Sets Us Apart
Leaders in AWS
The UK’s trusted leader in AWS, delivering resilient, high-quality water solutions to businesses, utilities, and public sector organisations. We bring decades of expertise, a nationwide network, and a dedicated fleet. We provide industry leading solutions for proactive contingency planning, emergency response, and planned supply to keep essential services running—no matter the challenge.
Future Ready Solutions
Innovation is at the heart of everything we do. We continuously invest in cutting-edge technology, smarter logistics, and pioneering service models to enhance efficiency, improve resilience, and set new industry standards. From intelligent water management systems to advanced tracking and real-time reporting, our forward-thinking approach ensures we deliver future-ready solutions.
Unrivalled Scale
With the UK’s largest commercial specialist fleet, supported by our expansive infrastructure, strategically located service hubs, and nationwide logistics network we are able to provide rapid, reliable solutions—anytime, anywhere.
Unparalleled reputation
Wielding influence across government departments, regulatory associations, trade bodies, and water companies, we actively shape industry standards and drive best practices. Our proven track record, regulatory expertise, and commitment to excellence make us a trusted name in alternative water supply.
Our Values
We’re Proactive
We pride ourselves on anticipating challenges and enthusiastically exploring innovative solutions.
We Own It
Taking responsibility is central to our ethos. We follow through on our commitments and deliver on our promises.
We Never Settle
Striving for excellence, we avoid shortcuts and are always motivated to improve and exceed expectations.
We Do What’s Right
Honesty and decency define us. We aim to do right by our customers and colleagues in every interaction.
A Culture of Communication and Collaboration
Strong communication is the foundation of our success. By maintaining open, transparent, and cross-functional collaboration, we ensure every team member understands the full spectrum of customer requirements. This integrated approach enables us to deliver outstanding service, no matter the challenge.
Join us at Water Direct and become part of a dynamic team where your contributions matter, and our shared mission inspires us all to excel. Together, we’re shaping the future of alternative water supply solutions in the UK.
For further information
Call 0345 345 1725 anytime, the team is available 24/7
Chat to one of our team now via the online chat.